C25120M – Business Administration: Marketing Certificate

Degree Designation Articulation Agreement
Certificate None
Minimum Required Credit Hours Fully online option available?
18 Yes

Description

The Marketing curriculum is designed to provide students with the knowledge and the skills necessary for employment and growth in the marketing profession. Marketing professionals identify the strategies and techniques used to attract customers to a business.

Graduates should qualify for entry-level marketing positions in many types of organizations including marketing firms and businesses of all sizes.

Program Requirements

Technical Core

Technical Core Courses

Complete all of the following Courses:

Course NumberCourse TitleCredits
MKT-120Principles of Marketing

3

Concentration Requirements

Concentration/Pathway Hours

Concentration Pathway Hours - Marketing

Complete all of the following Courses:

Course NumberCourse TitleCredits
MKT-220Advertising and Sales Promotion

3

MKT-225Marketing Research

3

MKT-232Social Media Marketing

3

MKT-223Customer Experience

3

Other Major Hours - Required

Other Major Hours - Required

Complete all of the following Courses:

Course NumberCourse TitleCredits
WEB-213Internet Marketing and Analytics

3

Recommended Course Sequence

View the recommended course sequence for a suggested program schedule